content marketing agency

A Specialized Content Marketing Agency

Our content marketing agency combines professional writing skills and a quality editorial process with a deep understanding of content strategy. Our domain expertise includes online learning, higher education, workforce development and edtech, particularly for B2B marketing. You get a blog and whitepaper writing service that solves your challenges producing content that is unique to you, that is strategically aligned with your business goals and that engages your audience.

Content strategy

Content development

Project management

Thought leadership

400 Words on What We Do, How We Work and How We Price Our Content Marketing Services

Hi. I’m Robert, and I want to jump directly into answering the questions I get asked most often about my content marketing agency from prospective clients. If you are a marketing director already at the consideration stage and want a sense of how we would work together, this letter is for you.

My team and I deliver written content that solves a common process problem that many marketing directors struggle with: even if they hire very good freelance writers, the copy turned in isn’t ready to use without investing a surprising amount of management and editing time. I’ve developed a solution with my clients to close that last-mile problem. My process ensures the content delivered to you is on-brand, fits with your strategy and is high quality. You get the content you actually need and not a “kind of good” draft that is your responsibility to get over the finish line.

To achieve this, a team of marketing experts and editors works extensively on every piece for every client. Our goal is for you to be thrilled with each article so you can slot it immediately into your inbound marketing plan. Since 2014, my team and I have delivered over a million words of authoritative content for audiences of experts in digital learning, edtech, higher ed and workforce development. Our clients include organizations that have gone from Series A to acquisition and that have grown to market dominance while building audiences with our content marketing help. 

We take on contracts with a budget of $5,000/month or more and that commit to six months. Annualized, that’s about equal to the all-in expenses for an entry-level full-time writer. Our solution is designed to use the same budget to provide a solution that encompasses strategy, content planning, editing and writing, all with significant domain expertise.

My vision is a content marketing agency that provides my clients with a steady program of white papers, ebooks, blog articles and newsletters that are high quality and strategically aligned with their goals. I want you to feel you have a partner who gets your story and who you can trust to tell it for you.

If that sounds like it will fit with your needs and budget, then I look forward to discussing your goals for your thought leadership content.

I’d love to learn about what your team is working on!

Scott Smith

Head of Growth Marketing, formerly of Southern New Hampshire University

Patricia O'Connell

Manager, Content Development and Special Projects, Every Learner Everywhere

Robert managed SkilledUp’s thought leadership blog, developed the strategy, hired writers and had a stringent editorial layer in place. He executed flawlessly. Like clockwork, his posts were up on time and the copy was both clean and engaging.

Brad Zomick

Content Marketer

What I came to appreciate most was Robert’s willingness to brainstorm story concepts and suggest different directions for Southern New Hampshire University’s B2B content production. He also helped keep production on track through thorough project management.
Michael Ferrigno

Demand Gen Manager, formerly of Southern New Hampshire University

Traffic increased to the [Northpass] site, and when traffic increases, we convert more people into customers. The content helps us close more business.

Becky Krill

Head of Marketing, formerly of SchoolKeep/Northpass

McGuire Editorial is one of my secret weapons for all things content marketing.

Peter Sena

Founder/Chief Creative Officer, Digital Surgeons

Who we’ve worked with

Where we’ve published

Podcast appearances