by Robert McGuire | Sep 8, 2015
Writing teachers know there is a little bit of counter-intuitive magic to how good writing works. It’s kind of like that advice about swimming across a riptide instead of against it. This magic has to do with how broad or narrow a writer should go in trying to...
by Joseph Rauch | Aug 27, 2015
Many illustrations of the “sales funnel” have the sale as the final conversion point. You send a prospect a proposal, they accept and send you a payment and . . . congratulations! You moved the customer through the funnel! But what’s on the other side of the funnel’s...
by Robert McGuire | Jun 16, 2015
The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your...
