Content can’t be great in a vacuum. It must be mapped to your business objectives, to your conversion goals and to specific target customers. Otherwise, the best written article in the world won’t make a connection between you and the people you’re trying to reach.
Without content strategy, it’s just blogging
We’ll start by getting clear on the direction you want to go, who you want to reach and what success would look like. That will inform a content map and strategy brief that account for all the places and people your content marketing needs to connect with.
The results? You get content that is in tight alignment with your business goals and your audience’s needs.