Who We Are

Marketing Consultants Who Write

Writers Who Get Marketing

We are experts in planning, writing and editing content for today’s inbound marketing strategies, drawing on a deep bench of experienced newspaper reporters and editors. We have particularly strong experience in B2B marketing for companies related to education technology, workforce development, talent management, online learning and higher ed.

Robert McGuire

Owner, content marketing consultant, writer and managing editor

I have a vision for a content marketing agency that consistently produces standout material aligned with my clients’ business goals. I love working with companies that are innovating to tackle challenges in education — career success, the skills gap, credentialing, funding, access, completion and, most of all, learning and teaching. And I’m fascinated by companies that are innovating either on product development or on the business model — or both.

Shari Shallard

Assistant Editor

Shari is an assistant editor for McGuire Editorial. For more than 15 years, she has worked in publishing as a writer and editor for a range of industries including marketing, education and travel.

Maria Wood

Freelance writer

An experienced B2B journalist, Maria Wood splits her time between content marketing writing and business reporting. Her expertise spans from commercial real estate and the lodging industry to annuities and financial planning. In her spare time, she enjoys reading, watching baseball and jogging.

A.J. O'Connell

Freelance writer

A.J. O’Connell is a freelance journalist and content writer, specializing in education and ed tech. She’s got a long history with education: she started her career as a reporter on the school’s beat for a daily newspaper and spent five years teaching at a community college. A.J.’s true love is fiction. She’s an author with two published novellas and at any given time, she’s working on at least four novels.

Jessie Kwak

Freelance writer

Jessie Kwak is a freelance writer living in Portland, Oregon. When she’s not working with B2B marketers to tell their brand’s story, you can find her scribbling away on her latest novel, riding her bike to the brewpub, or exploring the Pacific Northwest. She specializes in strategic marketing content including white papers, thought leadership articles and customer case studies. Beyond working with B2B clients over the past six years, her resume also includes stints as a catalog copywriter, brew pub waitress, tractor driver and mechanic, carpenter, theater house and stage manager, and a popcorn-movie slinger. She likes writing best.

Marcus Svensson

Marketing Associate

Marcus Svensson is a marketing associate for McGuire Editorial living in Brooklyn.  He has previously worked with developing small businesses and nonprofits.

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