How We Work
Great content marketing depends on a content editor
Our process is built around the concept of a managing editor — the person in newspaper and magazine publishing who turns the big picture vision into a workable plan. They make sure quality writing that serves both the readers and the business is ready when the presses roll. Here’s what that looks like for content marketing.
Establish the fundamentals — stakeholders, audience, goals and voice.
Outlining your strategy for the writers who will execute it.
Charting content by personas, use cases, search intent and buyer journey.
A timeline that ensures everyone involved hits their milestones.
Crafting good assignments produces good end results.
Troubleshooting problems before the deadline.
Edit for alignment
Excellent writing doesn’t matter if it’s not what your business needs.
Edit for quality
Round and round we go to ensure it’s authoritative and polished.
Rest assured we don’t disappear when the content is edited and delivered. We know success depends on working with your web developers, designers, public relations experts and social media marketers — whether they’re part of your internal team or our own contract partners.
How we price content marketing projects
In most cases we charge on a deliverables basis, identifying with you what kind of content you will need. We take on projects with budgets of $30,000 or more for content development. Or, in cases of a retainer basis, we take on projects that can commit a minimum of $5,000/month and 6 months to get results.