A Specialized Content Marketing Agency
Outsourced but onboard
We’re a content production service with the expertise and focus you need to build and engage your audience. We deliver content that could work only for you — on brand, aligned with your strategy and designed to get inbound inquiries.
Services
We combine writing experience with a deep understanding of content marketing. Our goal is to tell your unique story to drive inbound interest.
Content Strategy
Define success and plan for it.
Content Development
Regular blogging, marquee assets, newsletter copy and ghostwriting.
Project Management
A reliable editorial process tightly aligned with your strategy.
LinkedIn Audience Building
Ask about our approach to emerging opportunities in thought leadership marketing.
How we work
We operationalize your content vision with a reliable flow of engaging articles and assets that demonstrate your organization’s expertise.
Discovery
Clarify your stakeholders, goals, voice and plans to grow your audience.
Creative brief
Editorial calendar
Manage a timeline to ensure everyone hits their milestones.
Launch assignments
Edit for alignment
Move drafts steadily toward what your organization needs.
Edit for quality
Ready for you to hit “publish.” Guaranteed.
Benefits
Our clients require content specialists who understand and support their data-driven marketing plans. We coordinate closely to stay focused on your specific goals. You get:
A partner committed to your strategy
Deep domain expertise
Turnkey content production
Top-of-funnel audience growth
Build credibility and trust
More views and downloads of your content
More conversations with prospects
About Robert McGuire
I have 30 years of experience as an award-winning journalist and professional writer. My early career included teaching college writing, newspaper and magazine reporting and nonprofit management. I started McGuire Editorial in 2014 with a vision for connecting in-depth and thoughtful content with organizational mission and strategy. I want clients to feel they have a partner they can trust to tell their unique story for them. I’m motivated by innovative organizations tackling challenges in academic and career success, and I seek out clients excited about making positive contributions to the world.
My team
I’m supported by a curated team of freelancers, some of whom have been with me for 10 years. Almost all have journalism experience and draw on their reporting and interviewing skills to find original angles to each topic. I recruit people who share my enthusiasm for learning and education technology.
Writers
Assistant editors
Proofreaders
Ghostwriting specialists
Our work
Trend reports
Playbooks
Case studies
Measurable results
SchoolKeep was a growing startup in a competitive space that needed a partner to fuel their lead generation machine with high-quality written content.
➔ 146% increase in leads
➔ 164% increase in traffic
“Traffic increased to the site, and when traffic increases, we convert more people into customers. The content helps us close more business.”
The Every Learner Everywhere website has gone from a standing start to over 62,000 annual visits to its blog and is growing its impact for partner universities.
➔ 36k annual views of marquee assets
➔ Time on site 50% higher than the higher ed sector
“They make the storytelling process seamless and easy and continuously produce content that is highly sought after by institutions, faculty, staff and students.”
Thought leadership content. It’s what we do best.
Your prospective customers and partners crave real value, and our process is designed to provide it. We seek ways to say something the reader didn’t know already and can use by highlighting your organization’s unique insights. Thought leadership content should make your audience sit up and want to have a conversation with you. That’s when inbound marketing works best.
FAQs
What our clients say
Content production specialists
We support your strategy with high-quality written assets. That’s it. Writing and editing aren’t an add-on for us. Specialization means you can count on the content to get done the way you need it.
As a “boomerang client” told us once:
While [the full-service agency] understood the marketing tech we use, we didn’t think their writing chops were as good. The primary contact person really got it, but we had very little communication with the writers, and it didn’t feel like a collaborative process. Content felt like a weak piece of their overall offering. What it boiled down to was your team’s writing is of a higher quality.
Collaboration
Rest assured we don’t disappear when the content is delivered. We know success depends on communicating effectively with your web developers, designers, SMMs and BDRs. Our goal is to see this content out in the world getting measurable results for you.
Who we’ve worked with
I’d love to hear from you
Contact Robert to discuss your goals for growing your audience.