Strategic Synthesis for High-Stakes Higher Ed Initiatives
Actionable intelligence that influences conversations
We help the higher education sector turn complex institutional challenges into field-leading authority. Universities, nonprofits and edtech companies rely on us to provide insights and narratives that attract stakeholders and support disciplined decision making.
Services
The most valuable insights are often locked in internal silos or spread so thinly across the field that leaders lack the time to synthesize them. We specialize in extracting that latent value and presenting it in ways you and your audiences can use.
Strategic Intelligence
“UnGoogleable” insights derived from literature reviews and SME discovery.
Content Development
High-level editorial production of original, evidence-based content that reflects your organization’s voice.
High-impact Assets
Playbooks, field reports, and white papers that establish field-leading authority.
Custom Briefings
Proprietary reports on specific trends to help your leadership team name trade-offs and make decisions.
How we work
In an era of automated content and information overload, institutional authority stands out. We embed human oversight, our rigorous editorial process, and your particular needs to ensure every asset is original, strategically aligned, and unassailably yours.
Primary-Source Rigor
Built on foundational research, policy documents, and direct SME discovery.
The "Expert Reader" Filter
Written to engage audiences already highly conversation in the subject.
Strategic Alignment
Built on a serious discovery process to align with your specific organizational mission.
Editorial Stamina
30 years of experience getting in-depth projects from initial concept to published.
Benefits
Our clients require strategic partners who can synthesize complex evidence to support institutional goals and engage their audiences. You get:
A partner committed to your strategy
Expert stakeholder interviewing and discovery
Deep domain expertise
Turnkey production of high-value assets
Increased credibility and trust in the sector
Clarity around complex sector trends
Insights to support disciplined decision making
About Robert McGuire
I have 30 years of experience as an award-winning journalist and professional writer. My early career included teaching college writing, newspaper and magazine reporting and nonprofit management. I started McGuire Editorial in 2013 with a vision for connecting in-depth content with organizational mission and strategy. I set out to specialize in the edtech and online learning emerging at the time, and my clients have been edtech startups working in both higher ed and workforce development, major universities and the national nonprofits and foundations that support them. I’m motivated by innovative organizations tackling challenges in academic and career success, and I seek out clients excited about making positive contributions to the world.
My team
I’m supported by a curated team of freelancers, some of whom have been with me for 10 years. Almost all have journalism experience and draw on their reporting and interviewing skills to find original angles to each topic. I recruit people who share my enthusiasm for learning and education technology.
Writers
Assistant editors
Proofreaders
Ghostwriting specialists
Our work
Trend reports
Playbooks
Case studies
Measurable results
SchoolKeep was a growing startup in a competitive space that needed a partner to fuel their lead generation machine with high-quality written content.
➔ 146% increase in leads
➔ 164% increase in traffic
“Traffic increased to the site, and when traffic increases, we convert more people into customers. The content helps us close more business.”
The Every Learner Everywhere website has gone from a standing start to over 62,000 annual visits to its blog and is growing its impact for partner universities.
➔ 36k annual views of marquee assets
➔ Time on site 50% higher than the higher ed sector
“They make the storytelling process seamless and easy and continuously produce content that is highly sought after by institutions, faculty, staff and students.”
Thought leadership content. It’s what we do best.
Your prospective customers and partners crave real value, and our process is designed to provide it. We seek ways to say something the reader didn’t know already and can use by highlighting your organization’s unique insights. Thought leadership content should make your audience sit up and want to have a conversation with you.
FAQs
What our clients say
Who we’ve worked with
I’d love to hear from you
Whether you are interested in a custom executive briefing or original thought leadership assets to engage your audience, let’s start the conversation