by Robert McGuire | Jan 24, 2017
B2B content marketing has a big quality problem. A large share of what B2B blogs are publishing is shallow, barely scratching the surface on its topic. Content managers are paying writers for blog posts that ultimately reveal less than what their target readers...
by Guest Author | Jan 10, 2017
Sometimes when interviewing experts to gain insights for your content marketing materials, it’s best to do something that, frankly, you might find a little off-putting. Marketing writers . . . you have to stop being so friendly sometimes and start asking obnoxious...
by Guest Author | Dec 6, 2016
Even Ever wonder how all those industry experts and business leaders find time to produce thought leadership content? When they’re so committed to running successful businesses, how do they manage to compose provocative and engaging articles that build their personal...
by Robert McGuire | Sep 8, 2015
Writing teachers know there is a little bit of counter-intuitive magic to how good writing works. It’s kind of like that advice about swimming across a riptide instead of against it. This magic has to do with how broad or narrow a writer should go in trying to...
by Joseph Rauch | Aug 27, 2015
Many illustrations of the “sales funnel” have the sale as the final conversion point. You send a prospect a proposal, they accept and send you a payment and . . . congratulations! You moved the customer through the funnel! But what’s on the other side of the funnel’s...
by Robert McGuire | Jun 16, 2015
The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your...
