by Robert McGuire | Dec 16, 2016
Here is my definition of content marketing: A plan to grow and engage your customer base that is built around discovering what you can do for someone else, developing and delivering related content, and then measuring the results. I like to think of content marketing...
by Robert McGuire | Nov 17, 2016
Marketing in general is undergoing a dramatic change that many people have been reluctant to look at squarely and respond to. And nonprofits aren’t immune to these changes. Nonprofit marketing strategy needs to get real about the digital transformation and about...
by Robert McGuire | Nov 2, 2016
To better understand why good nonprofit communications should include content marketing as a media relations strategy, let’s talk about how we got here in the first place. How have we reached a time and place in which consumers’ control over the flow of information...
by Guest Author | Aug 22, 2016
Read through the latest studies surrounding educational technology and higher education and you’ll see several recurring themes. Students, employers and institutions are collectively increasing their focus on better preparing students for the workforce. Day-after-day,...
by Robert McGuire | Dec 22, 2015
It’s the time of year for prediction posts. But every year that practice seems more and more of a fool’s game. Looking at the grab bag of digital marketing news that has bubbled up recently, how can you make any predictions? This field is too fast moving. In lieu of...
by Robert McGuire | Oct 23, 2015
Understandably, many people are skeptical of the idea that by putting out a lot of content for free you can influence buyers and grow revenue. I see arguments on this subject flying thick on sites like Quora all the time. Oftentimes, reasonable questions about the...
