by Shari Shallard | Sep 21, 2016
“Creative brief” is a term associated with graphic designers and ad agencies. Google is packed with articles about (and templates for) ad-focused briefs. Demand for substantive, effective content marketing is prompting a new look at this simple-yet-essential document....
by Guest Author | May 9, 2016
Four years ago, the professional services industry comprised 7.8 million employees, 760,000 firms and gross annual revenues of $1.5 trillion, according to a report by the U.S. Department of Commerce. Last year, as noted in a recent CDI Corporation article about 2016...
by Guest Author | May 4, 2016
You never hear marketers say, “You know what? There isn’t enough quality content marketing out there. We’re really selling ourselves short.” The truth is that we are selling ourselves short, but not by failing to produce enough material. The place where content...
by Robert McGuire | Sep 21, 2015
Working to help grow edtech companies through content marketing, I’m convinced that traditional universities are leaving their best tool in the toolbox by not using this powerful engagement strategy. As a result higher ed marketing is missing an opportunity to...
