Be a Better Marketing Writer By Interviewing Your Experts

Be a Better Marketing Writer By Interviewing Your Experts

The marketing writer who can nail the interview is far more likely to create great content. But even companies looking for ways to improve their content marketing often overlook interviewing as a tactic that can help avoid writing the same old clickbait. Why is...
Your Nonprofit Blog is Not the Same as Content Marketing

Your Nonprofit Blog is Not the Same as Content Marketing

In earlier articles, I defined content marketing as an approach based on finding out what your target audience needs and delivering that. You’ll notice I didn’t define content marketing as what happens on your agency’s nonprofit blog or on YouTube channels, on...