by Robert McGuire | Dec 16, 2016
Here is my definition of content marketing: A plan to grow and engage your customer base that is built around discovering what you can do for someone else, developing and delivering related content, and then measuring the results. I like to think of content marketing...
by Robert McGuire | Sep 15, 2015
Remember “bait-and-switch” marketing? That’s when the company baits you with a particular deal, hooks you and reels you in all the way up to the point of sale, only to reveal that the deal isn’t actually available. Do companies still do that? “The last unit was just...
by Robert McGuire | Jun 16, 2015
Coding bootcamps have proven their value to the students, operators, and employers. Despite their steep cost, generally about $1,000 per week in tuition, schools can’t find enough instructors and expand quickly enough to meet demand. Those students are drawn by...
by Robert McGuire | Jun 16, 2015
Business skills training is perhaps the second most active category in online learning, with new entrepreneurs entering the space frequently alongside popular MOOCs in business and entrepreneurship. Could these new online ed resources possibly get a slice of the giant...
by Robert McGuire | Jun 16, 2015
You may have seen headlines touting the growth and transformative potential of competency-based education. People working to make higher ed more accessible are very excited about the possibilities of this format to help more students earn degrees and to close the...
