by Joseph Rauch | Aug 27, 2015
Many illustrations of the “sales funnel” have the sale as the final conversion point. You send a prospect a proposal, they accept and send you a payment and . . . congratulations! You moved the customer through the funnel! But what’s on the other side of the funnel’s...
by Robert McGuire | Jun 16, 2015
Coding bootcamps have proven their value to the students, operators, and employers. Despite their steep cost, generally about $1,000 per week in tuition, schools can’t find enough instructors and expand quickly enough to meet demand. Those students are drawn by...
by Robert McGuire | Jun 16, 2015
Business skills training is perhaps the second most active category in online learning, with new entrepreneurs entering the space frequently alongside popular MOOCs in business and entrepreneurship. Could these new online ed resources possibly get a slice of the giant...
by Robert McGuire | Jun 16, 2015
The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your...
by Robert McGuire | Jun 16, 2015
You may have seen headlines touting the growth and transformative potential of competency-based education. People working to make higher ed more accessible are very excited about the possibilities of this format to help more students earn degrees and to close the...
